‘Strawberry Festival’

U.S. Patent PP14,739
Strawberry Plant

  • Fruit Size: Medium
  • Yield: Approximately 700 g/plant from December to March in Dover, FL
  • Growth Habit: Upright and vigorous
  • Harvest Period:  begins early December with moderate early yields
  • Description: ‘Strawberry Festival’ dominated the Florida industry for almost a decade until 2012 and is a grower favorite because it has a sturdy bush that is easy to harvest, doesn’t yield huge quantities of fruit on any one date, and produces very few cull fruit.  It is a supermarket favorite because its fruit are attractive, fit well in one pound clamshell containers, and have a long shelf life.  The vigorous plant tends to produce sturdy runner plants in the nursery.  This clone was named ‘Strawberry Festival’ in recognition of the Florida Strawberry Festival, an annual festival in Plant City that celebrates the abundant crop of berries harvested in eastern Hillsborough County during late February and early March.


    License Availability: FFSP has exclusively licensed the following entities for the propagation of the ‘Strawberry Festival’ Strawberry cultivar:

    United States & Canada
    Florida Strawberry Patent Service

    Florida Strawberry Growers Association

    Ekland Marketing Company of California, Inc.

    Florida Strawberry Patent Service